ATLANTA, GA / SCOTTSDALE, AZ — Every year, thousands of professional football players face the end of their playing careers. While physical careers have expiration dates, elite athletic attributes — tactical mastery, rapid decision-making under pressure, and relentless discipline — do not.
BeSkilled Academy is changing that trajectory with Beyond The Game (With AI) — a high-impact, 30-hour AI literacy and workforce transformation protocol created by futurist and entrepreneur Mike Johns. The initiative converts raw athletic instinct into strategic digital leadership, equipping former athletes and creative visionaries with certified BeSkilled AI literacy to command the modern digital economy as official Techfluencers™.
“Athletes spend decades perfecting physical execution, but their true edge has always been cognitive. We give them the enterprise AI capabilities to lead as Techfluencers™ driving crucial conversations across technology, human performance, mental health, wellness, and football.”
Mike Johns, Founder, BeSkilled America
Inside the protocol / 01
Inside the 30-hour curriculum
Across 20 intensive virtual sprints, participants advanced from foundational AI literacy to high-leverage operational execution using enterprise platforms including ChatGPT, Perplexity and Copilot.
Introduction to AI
Foundations, Macro-Trends, and Industry Impact
Focuses on the high-level landscape of artificial intelligence. It covers baseline AI mechanics, emerging market shifts, disruptive technological trends, and how autonomous systems are reshaping traditional business models and industry structures.Prompting Mastery
Structured Prompting, Context Frameworks, and Prompt Engineering 2.0
Moves past simple text prompts into system-level instruction architecture. This area teaches structured syntax such as JSON and XML formatting, contextual window optimization, dynamic variable injection, and advanced techniques to yield precise, reproducible model outputs.iCreate Tools of Mass Production
AI Video, Audio, Music, and Visual Graphics
Explores the multimodal generative ecosystem. It covers the tools and workflows required to generate dynamic media — ranging from text-to-image synthesis and synthetic voice generation to AI-assisted video editing and custom music generation.The Creator Economy
Scalable, Sustainable Content Engines
Covers the integration of individual AI tools into repeatable, high-volume production pipelines. It emphasizes automating content workflows to scale output without sacrificing brand voice, quality control, or computational resource efficiency.Responsible AI & Ethics
Algorithmic Integrity, Bias, and Digital Governance
Focuses on responsible AI deployment. It addresses techniques for identifying and mitigating model bias, establishing compliance frameworks, protecting data privacy, and maintaining ethical guardrails across automated operations.Workflows & Autonomous Agents
Enterprise Email Agent Operations
Focuses on deploying autonomous AI agents to manage corporate communications. It covers configuring agents for high-volume inbox triage, dynamic drafting, context-aware responses, and secure integration with enterprise systems like CRM and database platforms.
“In football, success comes down to preparation and reading the defense. AI is simply the ultimate new playbook, giving us the exact tools needed to build scalable ventures for our next chapter.”
Anthony Smith, 2x Super Bowl Champion
Organization / 02
About BeSkilled Academy
BeSkilled Academy delivers practical, human-centered AI literacy, workforce transformation and executive upskilling designed to position elite performers for high-leverage roles in an AI-driven global economy.